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If you've ever dreamed of working at
Vogue, photographing supermodels, or outfitting celebrities,
In Fashion will equip you with everything you need to know to get an “in†into fashion. Former beauty and fashion news director of
Harper's Bazaar and editor in chief of
Seventeen, Annemarie Iversonâ€"the outsider’s insiderâ€"knows just how to get noticed and stay on top.
In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye ! view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more.Â
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The most comprehensive guide available for a notoriously competitive industry,
In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch,
In Fashion offers all the resources you need to land your dream job in fashion.Considering a career in fashion? This exciting and dynamic industry presents a wide range of different possible career choices. But without being on the inside, it's difficult to determine exactly what a designer, textile manufacturer, wholesaler, illustrator, model, product developer, journalist, or retailer does. Fashion: The ! Industry and Its Careers is the introductory text that answers! those q uestions. Students will learn what to expect on the job, the education and training required for each position, how to advance to a management career, how each job relates to the industry as a whole and prospects for the future. From product development to merchandising, public relations, and trend forecasting, this book is a thorough and informative exploration of fashion careers across the board.
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascina! ting insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an inde! pendent designer.
With advice from fashion luminaries incl! uding Do nna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
- How to create a viable business plan
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
- The best sources for fabric and materials
- Navigating the pitfalls of production both at home and abroad
- Marketing, branding, and getting the product into the stores and ! into the customer’s closets
- Romancing the press, dressing celebrities, and creative publicity techniques
- Producing a runway show that will get results
Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful they’ve kept themselves unregulated for decades. Not Just a Pretty Face chronicles the quest that led a group of health and environmental activists to the world’s largest cosmetics companies to ask some tough questions:
- Why do companies market themselves as pink ribbon leaders in the fight against breast cancer, yet use hormone-disrupting and carcinogenic chemicals that may contribute to that very disease?
- Why do products used by men and women of childbearing age contain chemicals linked to birth defects and infertility?
As doors slammed in their faces and the beauty myth peeled away, the industry’s toxic secre! ts began to emerge. This scathing investigation peels away les! s-than-l ovely layers to expose an industry in dire need of an extreme makeover. The good news is that while the major multinational companies fight for their right to use hazardous chemicals, entrepreneurs are developing safer non-toxic technologies and building businesses on the values of health, justice and personal empowerment.
